ANIMAL rights activists in Britain plan to brand themselves in a painful public protest against the dairy industry.

Volunteers will line up to be scarred for life by a searing hot iron in a symbolic act against cruelty which they claim plagues the global dairy sector.

“If one person goes away and researches a vegan lifestyle because of this it will have been worth it,” demonstration organiser Becky Folkard, 34, told Britain’s Daily Mirror newspaper.

“We’re taking a huge risk because so many people will see what we’re doing as extreme but in the past you had suffragettes, which was hugely controversial.”

Ms Folkard, who will not be branded herself, said two women and a man had so far volunteered to be branded, to object to the dairy industry which she described as an “animal holocaust”.

 On March 21 in London the trio will be permanently marked with the number 269, which represents the ear tag sequence on calves featured in a pro-animal film documentary.

A similar protest has already been staged in Israel, the Mirror reported.

News Link:-http://www.couriermail.com.au/news/breaking-news/human-branding-to-protest-animal-cruelty/story-e6freoo6-1226558573507